Big Boi has been named the official spokesperson of Crown Royal Black, the newest whisky from Crown Royal. After the announcement, he tweeted these two photos of the packaging they designed.

Big Boi recently filmed the music video for the song You Ain’t No DJ, which features Yelawolf, from his new album Sir Lucious Left Foot. Check out this behind the scenes footage from the shoot.

To promote his recently released album Sir Lucious Left Foot, rapper Big Boi has teamed up with Converse to create these limited edition high top Chuck Taylor’s. Click HERE for a video interview with the man himself to hear what he had to say about all of this.